Snap's $2,195 Specs Are Here — and Salesforce, Nvidia and AWS Are Betting They'll Conquer the Factory Floor
On Tuesday evening in Los Angeles, Snap finally did the thing it has been threatening to do for the better part of a decade: it put its augmented-reality glasses on sale. Specs, the company's standalone AR glasses, will cost $2,195 and ship later this year in the United States, the United Kingdom, and France. Preorders — open since June with a $200 refundable deposit — are now orders. But the price tag wasn't the real news from the 4 p.m. PT event. The real news was who showed up alongside Snap CEO Evan Spiegel: Salesforce, Nvidia, and AWS, each bringing AI software that runs on the glasses, plus enterprise partners Trifork and Hololight. Snap isn't just launching a gadget. It's launching a do-or-die bid to make AR glasses a workplace device — and it has recruited the biggest names in enterprise software to help. Snap's $2,195 Specs AR glasses, launched September 16, 2026 — with Salesforce, Nvidia, and AWS supplying the enterprise AI software. Illustration: TechP...