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Altenar Accuses Sportradar of Strangling Live Sports Data

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By TechPulse USA Newsroom — Brussels | 15 October 2026 Photo: A Major League Baseball stadium in Seattle. Sportradar holds exclusive official-data rights for MLB, the NBA, the NHL and the ATP Tour — the deals at the centre of Altenar's antitrust complaints. Photo: Joe Mabel / Wikimedia Commons, CC BY-SA 4.0 (illustrative). The most valuable seconds in sports aren't played on the pitch — they're sold. Every pitch, serve and shot across the NBA, Major League Baseball, the NHL and the ATP Tour is converted into a live data feed that powers billions of dollars in betting, and one company — Switzerland's Sportradar — holds the exclusive keys to it. On Wednesday, a smaller rival finally asked regulators to pick the lock. Sportsbook software firm Altenar Technologies filed antitrust complaints against Sportradar with the European Commission and the UK's Competition and Markets Authority, accusing the Swiss giant of blocking rivals' access to its live official sp...